CYN.T

  1. Kaplan Diploma Ad
  2. Kaplan Brand Campaign
  3. MudgeeMeat
  4. AccordWA
  5. Mitsubishi Attrage
  6. Changi Pay
  7. Events
  8. Illustration/Art


> About
> Contact






©2024 CTSY

AccordWA Rebrand



TASK:



CHALLENGE:



SOLUTION:




Undertake a brand refresh for Accord WA Group, a seasoned player in the industry since 1996 in Western Australia, with a primary focus on creating a simple, legible, and relatable identity for the target audience.

The challenge lies in maintaining a balance between preserving the company's longstanding legacy and establishing a refreshed, contemporary identity that resonates with the dynamic needs of the audience.

The key modification involves a subtle adjustment to the 'A' in the logo, ingeniously utilizing negative space to craft an upward arrow. This symbolizes progression, especially in the domains of business, investment, and financial strategies. The refreshed brand not only pays homage to the company's enduring legacy but also conveys a dedication to advancing and evolving in alignment with the ever-changing needs of its clientele.


Agency:
Noize Agency GoldCoast

Design & Art Direction:
Cyntherea

Copy Writer:
Greta V.