CYN.T

  1. Kaplan Diploma Ad
  2. Kaplan Brand Campaign
  3. MudgeeMeat
  4. AccordWA
  5. Mitsubishi Attrage
  6. Changi Pay
  7. Events
  8. Illustration/Art


> About
> Contact






©2024 CTSY

MudgeeMeat Rebrand



TASK:


CHALLENGE:


SOLUTION:




Undertake a modern rebrand for Mudgee Meat, formerly Mudgee Lamb since 2012, to encompass its expanded product line, including beef, pork, and chicken.

The goal is to balance retaining relevance with the existing customer base while simultaneously attracting the attention of a younger audience.

The refreshed brand will focus on conveying a farm-to-table commitment, blending familiarity with a contemporary edge. This strategic evolution goes beyond a mere visual update; it's a purposeful step to align with changing culinary preferences. The aim is to establish Mudgee Meat as a dynamic and authentic choice for quality meats, ensuring its position as a top contender in the market.


Agency:
Noize Agency GoldCoast

Design & Art Direction:
Cyntherea

Copy Writer:
Greta V.