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Changi App – Animated Instructions





TASK:


CHALLENGE:


SOLUTION:




Facilitate the launch of Changi Pay's new app, aiming to simplify the offline and online shopping experience for consumers.

Effectively communicate the features, benefits, and instructions of the app to users in a way that is easy to understand and digest.

Create a simple instructional animation that guides users through the app, offering clear information and instructions while highlighting the perks it brings to their shopping experience. The animation will serve as an engaging and accessible tool to ensure users can quickly grasp the functionalities of the app and fully appreciate its advantages.


Agency:
HAVAS Singpapore

Creative Director:
Jared Kang

Art Direction:
Cyntherea

Animation
Anchor Studio