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©2024 CTSY

Kaplan Diploma Ad





TASK:


CHALLENGE:


SOLUTION: Engaging potential new students to enroll at Kaplan, highlighting their extensive range of courses and unique selling propositions (USPs).

In an oversaturated private education sector, enticing the target audience proves to be a tough challenge with just plain animated infographics.

Departing from a typical generic typographic infographic ad, we integrated a "multiverse" concept with 3D animation. This approach aimed to captivate the idea of numerous outcome possibilities, ensuring not only a visual representation but also a rhetorical communication through the voice-over script.
Concept/Art Direction:
Cyntherea 

3D Animation:
LABSIXFIVE